What to Do About the Coffee Crisis?

BACK in the 1930’s coffee was in such oversupply that Brazilian growers reportedly burned 70 million bags of it! And in the 1940’s, a New York Post coffee advertisement offered two one-pound bags for 77 cents.

The starting point, of course, was the 1975 killer frost in Brazil that cut her annual production by over two thirds in 1976. New coffee bushes could not begin producing until 1978 at the earliest.