Jerry Falwell, for example, may get 10,000 letters in a typical day’s mail, over half of which contain contributions.

Computerized mailing has made the Electric Church a very profitable business. How profitable? Here are some typical figures:

Oral Roberts, former Pentecostal faith-healer, now somewhat toned down as a Methodist, $60,000,000 a year.

Jerry Falwell, Lynchburg, Virginia, Baptist with a strong political message, over $50,000,000 a year.