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Advertising—The Powerful PersuaderAwake!—1988 | February 8
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The Tobacco Harvest
In the 1980’s, so successful is cigarette advertising to women in Britain that despite acknowledged health-risk factors, smoking among women has dropped by only a fifth in the past 15 years, compared with a drop of one third for men.a
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Advertising—The Powerful PersuaderAwake!—1988 | February 8
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a There are 17 million cigarette smokers in Britain—32 percent of the female population and 36 percent of the male.
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