◼ Prepare a Brief Magazine Presentation: Plan to say only a little, but say it well. Be enthusiastic. Appeal to the heart. Be specific. Pick out one idea from an article, put it into a few words, and offer the magazines. The best presentation raises a question on a subject of interest and then points to an article that gives the Scriptural answer. Consider a few examples of how this might be done:

³ If you are highlighting an article on the rising crime rate, you could ask:

◼ “What will it take to make it possible for us to be able to sleep at night without fear of crime?” The householder may be pessimistic about things getting better. You can reply that many people feel the same way and add that you have some information you believe will be of interest to him. Then refer to an appropriate point in the article.

⁴ When offering an article on family life, you might say:

◼ “Many people find that it is a real challenge to earn a living and raise a family these days. A number of books have been written on the subject, but even the experts don’t agree on the solutions to our problems. Is there anywhere we can go to obtain reliable guidance?” Then point to a specific comment in the magazine that demonstrates the wisdom found in the Bible.

⁵ You might take this approach when featuring an article on a social problem:

◼ “Most people are under pressure today. God never intended for us to live this way.” Then show how the Bible-based material in the article can help us cope with life’s problems now and provide hope for a permanent solution in the future.

⁶ What about donations? To make appreciative ones aware of how they can assist, you could say: “Although our literature is offered without charge, we do accept modest donations for our worldwide work.”

After introducing yourself, you might say that you rarely find businesspeople at home, so you are visiting them for just a few moments at their workplace to offer the latest issues of The Watchtower and Awake! Point out that many businesspeople appreciate our magazines because they need to keep up-to-date on world events but have little time to read. The magazines present thought-provoking information from a fresh perspective, without religious, political, or commercial bias.