But however short the time might be, the doing of God’s will was their foremost concern. With that in mind, on Friday, September 8, Brother Rutherford delivered the memorable discourse “The Kingdom.”

Prior to this, large banners containing the letters A D V had been hung in various parts of the grounds. During the discourse the significance of those letters became evident when the speaker urged: “Be faithful and true witnesses for the Lord. Go forward in the fight until every vestige of Babylon lies desolate. Herald the message far and wide. The world must know that Jehovah is God and that Jesus Christ is King of kings and Lord of lords. This is the day of all days. Behold, the King reigns! You are his publicity agents. Therefore advertise, advertise, advertise, the King and his kingdom.” At that moment a large banner, 36 feet long [11 m], unfolded before the audience. On it was the rousing slogan “Advertise the King and Kingdom.” It was a dramatic moment. The audience applauded enthusiastically. Elderly Brother Pfannebecker, in the assembly orchestra, waved his violin above his head and said loudly with his heavy German accent: “Ach, Ya! Und now ve do it, no?” And they did.

[Picture on page 259]

Convention at Cedar Point in 1922. The call went out: “Advertise the King and Kingdom”