At the turn of the century, space in newspapers and magazines was sold to clients who simply filled it with the basic fact that they had a product to sell. “Cameras by Eastman Kodak” illustrates this. A hundred years ago, Kodak’s annual bill for magazine advertising in the United States came to $350! But now in the United States, more than this amount is spent on commercial advertising per person, per year!

Even so, the United States still accounts for more than half the total amount of money the world spends annually on advertising.