Featuring Brochures to Search Out Interested Ones

¹ Brochures are powerful instruments. In just 32 pages, a brochure can firmly establish Scriptural truths and overturn reasonings and teachings contrary to the knowledge of God.​—2 Cor. 10:5.

² After reading the brochure Jehovah’s Witnesses​—Unitedly Doing God’s Will Worldwide, a man was moved to write: “I have never seen such organization. . . . It is marvelous to find people who take God’s will so seriously in this age of so much religious hypocrisy.” A witch doctor in Africa studied the brochure Enjoy Life on Earth Forever! What effect did it have on him? He gave up his witch doctor practice and dismissed the women he lived with except his senior wife. Then he legally married her.

³ The brochure Should You Believe in the Trinity? is a well-​documented, reasonable, and effective instrument of truth. Commenting on it, a religion writer for The Sunday Gleaner in Jamaica, West Indies, said: “The publication . . . is a masterstroke of the Witnesses and now no Trinitarian​—or binatarian—​is safe. The booklet piles quotation upon quotation from historical and theological sources to show that the Trinity doctrine was not derived from the Bible. . . . It is most difficult for this religion writer to see how the average​—or even above average church member—​can answer the compelling and commanding arguments marshaled by the Witnesses against the view that Jesus is God.”

⁴ Use Them Well: To be effective, these attractive and authoritative instruments must be placed with people who will read them. Since we have various brochures, each dealing with a different theme, we should endeavor to offer the one that we judge most appropriate for the individual we are witnessing to. Knowing our brochures and having a variety of them at hand will make it easier for us to use them well, whether in field service, at home, or elsewhere.

⁵ For example, if speaking to someone who is confused about Christendom’s Trinity doctrine or who may think that Jesus is God, which brochure would you use? If someone questions why a loving God would permit so much suffering, which brochure would meet the need? If a person expresses concern about the need for a government that benefits people, what might be the right brochure for him?

⁶ In addition to knowing which brochure to use, endeavor to whet the appetite of the person about its contents. If circumstances permit, point out a comment or illustration that might stimulate his interest in reading the material. Or you could read a paragraph or two with him, look up cited texts, and discuss the material. Many fine Bible studies have been started this way.

⁷ Our brochures provide Scriptural answers and instill hope in those who sigh and groan over the detestable things being done in the world. (Compare Ezekiel 9:4.) People who are sheeplike will respond to the message such literature contains. It is our privilege to make good use of the brochures in all features of our ministry as we search out interested ones.

Making Good Use of The Watchtower and Awake!

¹ The Watchtower and Awake! are the most valuable and the most beneficial magazines that people can read today. Why? Because the spiritual truths they contain can have an everlasting effect for good on people’s lives. However, many are not fully conscious of their spiritual need, or they do not know where to look to satisfy it. It is our privilege to imitate the apostle Paul by helping people to open their eyes spiritually.​—Matt. 5:3; Acts 26:18.

² Be Positive and Prepare Well: Likely there are sheeplike people in your territory who will respond to the truth. Some may simply need kind encouragement to read the magazines. Therefore, be positive and persuasive as you offer The Watchtower and Awake! Keep a supply of magazines at hand and take advantage of every opportunity to distribute them, even when featuring other publications.

³ What may make us more effective in distributing magazines? To begin with, we must really appreciate their value ourselves. We should be familiar with the articles in the magazines that we are offering, and this will enhance our confidence and our eagerness to present them. Keep this thought in mind as you initially read them. Be alert to select points to highlight in the ministry. Ask yourself: ‘To whom would this article particularly appeal? Would a housewife, a young person, or perhaps a businessman appreciate it? Would this point be intriguing to a student, to a married person, to someone concerned about the environment?’ To be truly effective, we should be able to recommend the magazines based on our personal knowledge and enjoyment of their timely articles.

⁴ Make Good Use of Older Issues: Remember, The Watchtower and Awake! do not lose their value, even if they have not all been placed within a month or two of their issue date. The information they contain does not become less important with the passage of time, and we should not hesitate to offer older copies if they are in good condition. Allowing older magazines to accumulate and never using them shows a lack of appreciation for these valuable instruments. Each magazine contains truths that have the potential to awaken and satisfy spiritual appetites. Instead of setting aside older issues and forgetting about them, would it not be better to make a special effort to place them in the hands of interested people or at least to leave them in an inconspicuous place when people are not at home?

⁵ The Awake! magazine has helped many who initially were not spiritually inclined persons to become conscious of their spiritual need. The Watchtower is a key instrument in the spiritual feeding